When it comes to food labels, manufacturers are very good at finding the loopholes in labeling laws and requirements, and subsequently very good at pulling the wool over YOUR eyes. One such loophole is the manufacturer’s ability to claim “zero” grams of fat, or zero grams of trans fat, or zero calories on the label, when in fact the product does indeed contain plenty of fat, trans fat, and/or calories.
Here’s the law, and how food manufacturers get around it:
1. Zero grams of fat or zero grams of trans fat:
As long as the food item has less than .5g of fat or trans fat, respectively, the label does not need to claim their existence on the label. In fact, the product can even legally market “Zero grams of fat!” or “0g of trans fat per serving!”
2. Zero calories per serving:
As long as the food item has less than 5 calories per serving, it can be rounded down and labeled 0 calories.
3. Deepening the Loophole with Unrealistic Serving Sizes
While .5g of fat or 5 calories may not seem like a big deal, remember that these values are “per serving”, and while an entire package, box, can, or bottle of a product may contain hundreds of calories and loads of fat, as long as they can divide that package into small enough servings to meet the calorie and gram requirements to claim zero, it’s legal.
Legal AND deceptive!
4. Cooking Sprays and Butter Sprays – Cooking sprays are labeled as fat-free but their first ingredient is oil, which is 100% fat. How in the world can this be? Well, the serving size is 1/5th of a second. What? Last time we used a cooking spray (some of the organic ones are useful) it took about 3 seconds to lightly coat the surface of the pan. Well, according to the manufacturer, we just used 15 servings.
Bottom line, no one uses the ridiculous and absurd microscopic 1/5th of second spray suggested serving, which isn’t nearly enough product to be of practical use.
Cooking sprays aren’t fat-free…they are nearly 100% fat. In my example above, a realistic serving actually contains around 5 grams of fat and 45 calories. A far cry from the 0 number reported on their nutrition facts.
Same goes for butter sprays, which are 90%+ fat in most cases. For example, one popular brand of butter spray contains over 800 calories and 90g of fat per bottle, yet it’s labeled as a fat-free, calorie-free product! Yeah, right!
5. Artificial sweeteners – Not only are artificial sweeteners bad news for you health, but they’re also a top violator of “calorie free” deceptive labeling practices. Many brands of artificial sweeteners use maltodextrin and/or dextrose (which is pure sugar) as fillers in each packet, and each packet can legally contain up to a full gram of sugar and 5 calories and still be labeled as calorie free.
We’ve seen people put 3 – 5 packets of this stuff in their coffee or on their cereal…hardly calorie free and even worse, maltodextrin and dextrose are two of the biggest insulin-spiking carbs around — the entire reason people choose artificial sweeteners over sugar in the first place!
6. Any food that contains “partially hydrogenated” oils in the ingredient list, period. Bottom line, you should have a zero-tolerance attitude toward trans fats. They are the most health-derailing nutrient known, and you should be truly consuming ZERO grams per day.
If a product claims “Zero grams of trans fat per serving”, especially if they speficy “per serving”, they are almost always playing the serving size game and you’re very likely to see partially hydrogenated oils on the list of ingredients when you flip the package over. If so, avoid it like the plague.
TRIVIA WINNER!
Thank you to all those who participated!!! I had a lot of fun putting the questions together. Hope you learned something!!
The most consistent and correct entries belonged to MARLA O!!!! YAY!!! Congrats to you Marla. You won yourself a WOFB tank top!
Miami Women-Only Fitness Bootcamp 